---
title: VBG Blog | The strong connection | Isabella Berglund
description: "\n Isabella är Varumärkeschef för VBG och fokuserar på både framtida produktutvecklingsprojekt och strategisk och operativ varumärkeskommunikation. Hon har varit i fordonsbranschen i över 20 år och har både en ingenjörs- och marknadsbakgrund. Hon kommer från Norrland och tycker om att vara aktiv på sin fritid, att resa, åka skidor och vara ute i naturen med familj och vänner. \n
\n\n Isabella is working as the Brand manager for VBG and is focusing at future product development projects as well as strategic and operative brand communication. She’s been within the automotive industry for more than 20 years and has both an engineering- and marketing background. She comes from the North of Sweden and likes to be active at her spare time, travelling, skiing and being out in the nature with family and friends. \n
\n\n Isabella er Varemærkechef på VBG. Hun fokuserer både på fremtidige projekter inden for produktudvikling samt strategisk og operativ branding af VBG. Hun har været i køretøjsbranchen i 22 år og har både en ingeniør- og markedsuddannelse. Isabella kommer fra Norrland og holder af at være aktiv i sin fritid med at rejse, stå på ski og være på havet i familiens båd med familie og venner. \n
"
image: https://blog.vbg.eu/hubfs/Assets/img/vbg-strong-connection-preview.png
---
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# [VBG Blog The strong connection](https://blog.vbg.eu/en)
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[](https://blog.vbg.eu/en/author/isabella-berglund)
#### [Isabella Berglund](https://blog.vbg.eu/en/author/isabella-berglund)
Isabella är Varumärkeschef för VBG och fokuserar på både framtida produktutvecklingsprojekt och strategisk och operativ varumärkeskommunikation. Hon har varit i fordonsbranschen i över 20 år och har både en ingenjörs- och marknadsbakgrund. Hon kommer från Norrland och tycker om att vara aktiv på sin fritid, att resa, åka skidor och vara ute i naturen med familj och vänner.
Isabella is working as the Brand manager for VBG and is focusing at future product development projects as well as strategic and operative brand communication. She’s been within the automotive industry for more than 20 years and has both an engineering- and marketing background. She comes from the North of Sweden and likes to be active at her spare time, travelling, skiing and being out in the nature with family and friends.
Isabella er Varemærkechef på VBG. Hun fokuserer både på fremtidige projekter inden for produktudvikling samt strategisk og operativ branding af VBG. Hun har været i køretøjsbranchen i 22 år og har både en ingeniør- og markedsuddannelse. Isabella kommer fra Norrland og holder af at være aktiv i sin fritid med at rejse, stå på ski og være på havet i familiens båd med familie og venner.
- [LinkedIn](https://www.linkedin.com/in/isabella-berglund-1798593/)
\> 5 min
#### VBG at IAA Transportation 2026
VBG at IAA Transportation 2026 IAA Transportation 2026 has come to an end, leaving us with valuable conversations, new perspectives and plenty of inspiration ...
[ Isabella Berglund 2 Oct 2026](https://blog.vbg.eu/en/vbg-at-iaa-transportation-2026)
\< 4 min
#### The year in review on The Strong Connection – 3 articles setting the tone for 2026
As the year draws to a close, we at VBG would like to pause and look back at the content that has engaged readers the most on The Strong Connection. Our three ...
[ Isabella Berglund 29 Dec 2025](https://blog.vbg.eu/en/the-year-in-review-on-the-strong-connection-3-articles-setting-the-tone-for-2026)
~ 6 min
#### Collaboration is key in the development of new underrun protections
Tank & Miljö in Vänersborg keeps our sewage systems clean – and contributes to safer roads by testing and evaluating VBG's next-generation smart underrun ...
[ Isabella Berglund 9 Jul 2025](https://blog.vbg.eu/en/collaboration-is-key-in-the-development-of-new-underrun-protections)
\< 4 min
#### Does Diversity Increase Profitability in the Haulage Industry?
Yes, it does. Traditionally, the trucking industry has been dominated by men, but this is changing. Gender equality and diversity have become central ...
[ Isabella Berglund 20 Mar 2025](https://blog.vbg.eu/en/does-diversity-increase-profitability-in-the-haulage-industry)
\> 4 min
#### Efficiency, Safety, and Sustainable Transport – Top 5 Articles and Insights of 2024
2024 has been a groundbreaking year for the transportation sector. Electrification, digitalization, and new sustainability initiatives have made significant ...
[ Isabella Berglund 17 Dec 2024](https://blog.vbg.eu/en/top-5-transport-articles-2024)
\< 6 min
#### Why is Fossil Fuel-free Steel Important for the Transport Industry?
The transport industry is facing major challenges to reduce its carbon emissions. Since trucks and their construction depend on steel as a building material, ...
[ Isabella Berglund 14 Nov 2024](https://blog.vbg.eu/en/why-is-fossil-fuel-free-steel-important-for-the-transport-industry)
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