---
title: VBG Blog | The strong connection | Johanna Ekström
description: Johanna is the Design Manager for VBG Truck Equipment and has extensive experience in working with engineering and product development at VBG. She is responsible for ensuring VBG's design language and product design throughout the entire product development process, from initial concept sketches to finished product documentation. Her creativity and sense of color and form also play a significant role in her leisure time. In addition to spending time with family and friends, she enjoys interior decorating and home renovation.
image: https://blog.vbg.eu/hubfs/Assets/img/vbg-strong-connection-preview.png
---

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# [VBG Blog The strong connection](https://blog.vbg.eu/en)

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Authors

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Topics

- [Transportation industry](https://blog.vbg.eu/en/tag/transportation-industry)
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- [Service och reparation](https://blog.vbg.eu/en/tag/service-och-reparation)

[![Johanna Ekström](https://blog.vbg.eu/hs-fs/hubfs/VBG/VBG_Author_Portrait/Authors_BW_Johanna_Ekstrom_2023_v1_lightversion.png?width=200&name=Authors_BW_Johanna_Ekstrom_2023_v1_lightversion.png)](https://blog.vbg.eu/en/author/johanna-ekström)

#### [Johanna Ekström](https://blog.vbg.eu/en/author/johanna-ekström)

Johanna is the Design Manager for VBG Truck Equipment and has extensive experience in working with engineering and product development at VBG. She is responsible for ensuring VBG's design language and product design throughout the entire product development process, from initial concept sketches to finished product documentation. Her creativity and sense of color and form also play a significant role in her leisure time. In addition to spending time with family and friends, she enjoys interior decorating and home renovation.

- [LinkedIn](https://www.linkedin.com/in/johanna-ekstr%C3%B6m-8421a74b/)

<https://blog.vbg.eu/en>

![How Can Design Affect the Service Life of a Product?](https://blog.vbg.eu/hubfs/VBG/VBG_Images/VBG_blogposts/VBG_2023_BLOGG/vbg_ecodesign_bloggw47_header_paper_grade.png) 

\> 3 min

#### How Can Design Affect the Service Life of a Product?

Developing products that are sustainable and have minimal climate impact is a complex challenge that will require new methods and ways of working. What do we ...

[![Johanna Ekström](https://blog.vbg.eu/hs-fs/hubfs/VBG/VBG_Author_Portrait/Authors_BW_Johanna_Ekstrom_2023_v1_lightversion.png?width=26&name=Authors_BW_Johanna_Ekstrom_2023_v1_lightversion.png) Johanna Ekström 23 Nov 2023](https://blog.vbg.eu/en/design-affect-the-service-life-of-a-product)

![Does design really affect hauliers’ profitability?](https://blog.vbg.eu/hubfs/VBG/VBG_Images/VBG_blogposts/VBG_2023_BLOGG/vbg_blogheader_design_arrow_future.png) 

\< 8 min

#### Does design really affect hauliers’ profitability?

How do you achieve the right function and form of a product? And ensure that it meets the needs of the customer? How important is design? Design can mean ...

[![Johanna Ekström](https://blog.vbg.eu/hs-fs/hubfs/VBG/VBG_Author_Portrait/Authors_BW_Johanna_Ekstrom_2023_v1_lightversion.png?width=26&name=Authors_BW_Johanna_Ekstrom_2023_v1_lightversion.png) Johanna Ekström 14 Sep 2023](https://blog.vbg.eu/en/does-design-really-affect-hauliers-profitability)

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