Yes, it does. Traditionally, the trucking industry has been dominated by men, but this is changing. Gender equality and diversity have become central issues—not just because they align with the UN’s global goals, but also because they contribute to increased profitability.
How Does Diversity Benefit Your Haulage Business?
Companies with greater workplace diversity often experience higher creativity and improved decision-making. This is because different perspectives lead to more innovative solutions for complex problems.
And the evidence is clear—research shows that companies with a diverse and gender-equal board achieve higher revenue and profitability. This holds true regardless of industry, company size, or whether the CEO is a man or a woman. Professor Malin Malmström at Luleå University of Technology analyzed data from approximately 100,000 companies and found that businesses with gender-equal boards generate higher revenues and are more profitable than those without.
Additionally, an inclusive work environment attracts a broader talent pool and increases employee satisfaction and loyalty.
What Can You Do Today to Increase Diversity and Profitability?
- Review Your Recruitment Process: Ensure that job ads are inclusive and attract candidates regardless of gender or background. Consider the language and imagery used in your job descriptions.
- Educate Leadership: Understand the importance of gender equality and how to implement it in your business strategy.
- Create Support Structures: Mentorship programs and networks for underrepresented groups can help make them feel more welcome.
- Take Action: Evaluate the diversity and strengths within your organization. A diverse world should be reflected in our companies. Dare to hire people with different experiences and build strong, well-rounded teams.
More Women Are Entering the Transport Industry
Research clearly shows that investing in gender equality and diversity is not just about corporate social responsibility—it’s a strategic decision that can make businesses more profitable and future-proof. Alongside these efforts, many initiatives have been launched within the haulage industry to boost interest in trucking as a profession, leading to more women applying to transport programs.
Last year, 18% of newly hired truck drivers were women, compared to 9% in 2018 and 16% in 2023. One region that stands out is Västernorrland, where a remarkable 41% of newly recruited drivers were women last year.
Additionally, 2024 was a record year for applications to Sweden’s high school transport programs.
Does Your Haulage Business Have a Strategy for Profitability Through Diversity?
How do you approach your business? Do you have a clear strategy and goal? Time may be limited with all the daily operations, but this is an area worth prioritizing for long-term profitability.
